I’m currently attending a presentation at the Utah Bike Summit about the positive economic impact of an event coming to our city this summer.
The Tour of Utah is the second largest cycling event in the United States, it has over 20 countries represented and a wide number of famous cyclist participants including Levi Leipheimer. This year Provo will be a proud host venue for the six day race.
The race, sometimes referred to as Utah’s Tour de France is a 400 mile tour of Utah with Ogden, Salt Lake, and Park city also participating. It’s unique in that it is a world class event that is completely free to the public.
The Provo route will likely go up University Ave and finish at the Riverwoods on August 11th. The race is anticipated to bring $39 million to the state of Utah. Many Provo hotels, restaurants, and businesses will see a huge economic boost from this race with at least 300,000 spectators anticipated for the race. Over 75,000 of these will be from out of state.
Additionally this will be a great opportunity for the city to receive global attention. Fox Sports will be airing it nationally with a 19.2 million cumulative audience anticipated. It will also stream to over 160 countries over the web, as well as being broadcast over the radio.
Those interested in helping out can volunteer to help out. You’ll get fed and some free ‘swag’.
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